Traditional advertising channels like radio and television may persist to remain active in this age of internet but more and more brands realize that digital marketing can effectively help them in reaching their target audience. With the continuous rise of this kind of marketing, auto dealerships no longer rely on getting radio and TV spots to advertise their business – they are turning to marketing digitally.
As consumer shopping behaviors are evolving constantly, the number of people who use the internet for purchasing decisions is also increasing.
Auto dealerships need to recognize the benefits of using the digital environment to achieve their goals. Digital marketing includes social media marketing, display advertising, and Search Engine Optimization (SEO) that can effectively increase the exposure to a business online. To drive more traffic to your auto dealership, it is crucial that you implement an appropriate automotive SEO.
Statistics showed that car buyers browsed the internet for an average of 12 hours looking for their dream cars. As the internet is the top source for car research, you will need to boost your business’ visibility with the help of these SEO tips:
• Optimize your auto dealership website
You have to make a good first impression to your visitors as your site is the first contact point for your customers. You should ensure that it stands out from the sea of competition and ranks high on the search engines.
• Employ Schema mark up to boost SEO.
Adding the Schema code in your website will help search engines and site crawlers to understand your content better. It can help boost the search engine rankings of your website, increase click-through rates, and fuel the knowledge graph of Google. These will result in you having an edge over your competitors.
• Provide relevant content.
Search engines love fresh content that is relevant – there’s no doubt about that. Your SEO efforts should center on making one-of- a-kind, relevant content that will be of value to your customers. It should include info that car enthusiasts would be interested in such as local events, car model launches, neighborhood news, and so on.
• Make your website mobile optimized.
Due to more and more people are purchasing stuff using their mobile devices, it would be beneficial for you if your website is mobile-friendly. It would help you stand above your competition and help people interact with your website easier.
The survival of auto dealerships relies on your SEO efforts. If you are prepared to make the online world know of your automotive business then use these SEO tips. This can be done in-house if you don’t have the budget to hire an SEO company.